A Cleaner, More Effective Internet – Zillow
Zillow’s AI-powered campaign reimagined digital real estate marketing by shifting focus from clicks to conversions. I led the creative direction and crafted the board layout to highlight the campaign’s data-driven strategy and sleek visual storytelling. Within just 30 days, the initiative doubled high-value leads, boosted scheduled home tours by 36%, and reduced CPAs by 30%.
Recognition:
🏆 Winner of Best Use of Data and Best in Show at the AdExchanger Awards, celebrating excellence in performance and innovation.
Abuela & Her McFlurry are Trending – McDonald's
This TikTok-driven campaign featured Jay Wheeler and his abuelita sharing a heartfelt moment over a Blended Oreo Caramel Flurry. I led the creative direction and designed the board layout to highlight the emotional storytelling and generational connection. The campaign achieved over 190M TikTok views, drove 53K store visits via Pandora segments, and resulted in 230K media-attributed visits—proving the power of culturally resonant storytelling.
Hyundai x Disney 100 – A Century in Motion
To honor Disney’s 100th anniversary, Hyundai partnered with the iconic brand to craft a cinematic campaign blending automotive innovation with timeless storytelling. I led the full creative direction and designed the visual layout, ensuring the narrative and aesthetic paid tribute to Disney’s legacy while elevating Hyundai’s brand presence. The campaign seamlessly integrated beloved characters with Hyundai’s vehicles, creating a nostalgic yet forward-looking experience that resonated across global media platforms.
