2024 Holiday Card – Art Direction & Concept Development
As the Art Director for our 2024 holiday card, I worked closely with our writer, marketing director, and film director to bring the concept to life. From the early stages of development, I played a key role in shaping the creative direction, ensuring our idea was both visually compelling and aligned with our agency’s brand. I also designed the custom tattoo art featured in the piece, adding a unique, illustrative element that reinforced our theme.
This collaborative effort resulted in a holiday card that stood out among industry campaigns and was featured in Campaign US's roundup of notable agency holiday cards.
WONCANVAS Internal awards
As part of the relaunch and promotion of our internal awards program, WonCanvas, I played a key role in developing creative assets. This included a pitch deck, posters, splash screens, and a video to announce the shortlist winners. For the video, I developed storyboards inspired by music and imagery of popular awards shows, adding a twist to make it uniquely "Canvas." The final video was presented during our company-wide town-hall and received enthusiastic praise from the C-suite for its creativity and impact.
2023 Holiday Card
For the company holiday card video, I brought the creative vision to life from start to finish. Using a script provided by our marketing and development team, I created detailed storyboards that highlighted Canvas Worldwide’s wins, inspired by the style of "Spotify Wrapped." I chose music to set the right tone and designed custom artwork using Illustrator. I then worked closely with our video editor, managing the production process to ensure the final video perfectly captured our intended message and celebratory spirit.
